slovački

Strategicky manažment v kontexte aktualnych zmien ekonomickeho prostredia

The article focuses on the problem of strategic continuity in changing economic environment. The increasing pace of changes in the economy lead certain part of managers to think that the strategic management in these conditions is impossible and they are concentrated to the operational effectiveness of the enterprise. Renowned strategist M. Porter is persuaded that the strategy does not slow down the development of the firm in changing environment, but the opposite, it can speed it up. In the article we try to resume some Porter’ s ideas and propositions concerning the above-mentioned problem.

konkurenčná stratégia; adaptabilita; diskontinuity; operačná efektívnosť

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