engleski

THE ROLE OF DESTINATION MARKETING IN OFFER PROFILING

A destination is a homogeneous geographical entity which is uniformly present on tourist market. A concept of destination marketing involves not only enrichment and transformation of offer, meeting all tourist needs and implementation of new quality trends, but also arouses the interest of local inhabitants and supports sustainable tourism. The quality of tourist offer and competitiveness depend on the interaction between the goals and strategies of a destination and individual offer providers, as well as optimatization of marketing strategy and pointing out the attractiveness. Together with offer differentiation and emphasizing of autochthonous elements, it is important to create a recognizible image in order to take a position on the tourist market.

destination marketing; offer; attractiveness; image

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