engleski

Mobile content efficiency and business model

Mobile content types, difference between mobile and Internet contents, business model and rules how to produce good mobile content will be presented. The idea that mobile content is the Internet content on mobile phones is past. Mobile phones have disadvantages compared to PC monitors, but also offer new possibilities. Personalization, Positioning and Timeliness are key features of mobile phones. Mobile content involves new players in business model and content should be outsourced from operators. Some of success examples and future exception will be referred to.

mobile content; e-commerce; business model

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