engleski

Designing and customising new screening elements for digital printing technologies : Tools for graphic designers

The paper is on screening techniques that are made possible by computer programming and are carried out in digital printing. Designing graphic products in a new way is carried out for digital printing techniques, the only ones that can provide large edition individualization. This paper also refers to new areas of a graphic designer’ s activities in creating the printout of his products. This means that besides creating the visual material, graphic designer has direct influence in creating the screening element. Today vector and pixel graphics are reproduced in AM or FM dot screening where in the greatest majority of cases high resolution is used. Rare are the cases where screening and its visual possibilities are accentuated, and the top examples are drawn elements or small pictures. The paper is proposing completely new possibilities of visual communication and special applications. Every pixel and vector graphics, i.e. printed material may have their individual screening. Screening is controlled with a very simple mathematical function that represents a special configuration in it’ s 2D or 3D format. The configuration may be a completely abstract one, but may also be figurative - descriptive. Thus instead of a screening dot we may create a propeller, a grain of coffee or something abstract. The abstract may be given as a number from somebody’ s personal documents, for instance, - date of birth or house number. Each designer may have his own screening as a signature, each printing house may have their own screenings. Screenings defined with personal numbers are ideal for personal identification documents. The most significant screening use is in the printed material’ s visual message interpretation. It may be visible if the lpi is lowor "hidden" if the lpi is high - high resolution. All vector and pixel graphics configurations may be interpreted with completely new screening elements. We need generators of new solutions for such projects so the paper demonstrates the procedures for creating new screening elements.

new screening elements; designing; customising; digital printing technologies

nije evidentirano