Marketing i muzejsko izdavaštvo (CROSBI ID 111470)
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Podaci o odgovornosti
Šola, Tomislav
hrvatski
Marketing i muzejsko izdavaštvo
Both major categories of museum publishing (1-museum publishing as a part of a complex museum product ; 2-publishing whose aim is to announce and popularise the museum product and make it attractive or use ot to accompany some event in order to clarify or to earn an income) are relevant themes for marketing. Marketing is the motive, the will and ability to create a quality product, and it is also at the same time a systematic attempt to publicise the product. Therefore, everything that is linked with the museum is the subject of a marketing theme, so that this all-embacing aspect also refers to publishing.
muzeji; muzejski marketing; muzejsko izdavaštvo
nije evidentirano
engleski
Marketing and museum publishing
nije evidentirano
museums; museum marketing; museum publishing
nije evidentirano