engleski

Marketing Approach to the Tourism Product Conceptualization in a Globalization Condition

Concerning the tourism product conceptualization, in this paper the author exposes his original approach that, in relation to the known theoretical approaches fundamented on a "components model", introduces into discussion also the so-called "partial tourism industry quasiproduct", pertaining to the natural and social attractions of a concrete tourist destination. The recognition of the tourism product integrality should contribute to the creation of an organized production/offer of (im)material partial tourist products at the level of spatially broader or narrower tourist destinations, thus resisting to the globalizational challenges, mostly affecting the small-sized and transitional countries, such as the Republic of Croatia.

component model; marketing; quasiproduct; tourism industry; tourism product

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