engleski

Marketing Thought in A Transitional Economy: Croatia, 1945-2005

The Republic of Croatia is a small Southeastern European country with a relatively rich economic-thought history, confronted with diverse temptations manifested thru different socioeconomic systems and various events connected herewith that have influenced its socioeconomic development especially since the mid-20th c., from a centralist Soviet-like plan model, a unique socialist self-governmental one, various reforms that have allowed for market freedom to a larger or a smaller extent, a severe superimposed war, social property privatization up to these days, wherein it struggles for its place in the EU. Marketing in the Republic of Croatia has also experienced various temptations, and finally all preconditions are existent for its integer implementation in all economic and social life spheres.

Croatia; marketing; marketing history; marketing development;

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