engleski

Ecotourism and Ecofood for the Well-Being of Croatia's Tourism Industry

Given the fairly well preserved condition of Croatia’ s environment in comparison to that of rival tourist countries, and given the opportunities Croatia has in becoming a European oasis for the production of organic food products, the country’ s tourism industry is in a position of gaining sustainable competitive advantages, which stem from the fact that Croatia possesses all the preconditions to developing environmentally sound tourism. To achieve this requires the organized and mutually coordinated marketing efforts of all of the carriers of the tourist offer within the individual tourist destinations of Croatia as an integral tourist destination. It also calls for corresponding action from tourism policy-makers across all levels aimed at “ eco-transformation” In any case, positioning Croatia as a European ecotourism oasis, i.e., as an oasis of sound tourism based on healthy food, may indeed be one of the objectively most efficient alternatives for the development of Croatia’ s tourism in the foreseeable future, which could establish an unquestionable competitive advantage in the present conditions of globalisation. Environmentally sound tourism and a tourist product that incorporates healthy, organic food would result in a contribution to the well-being of both the tourists on the one hand, and all those involved in creating such a product on the other hand.

Croatia; ecofood; ecotourism

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