engleski

Swot analysis – information support to the building of development strategy of Slovakian wood industry

The changes and re-structuralisation will be a revalorisation possibility of the present business activities and the resource relocation to many Slovakian wood technological firms. The target is a successful strategy orientation. The success of the change/restructuralisation process particularly depends on the choice of the methods for assessing the exterior and interior relevant factors. The paper is focused on the SWOT analysis, which enables an assessment of macro-economic starting points in the restructuralisation of wood-industrial firms. The results of the SWOT analysis are a support to fundamental information on detailed marking the required changes in wood-industrial firms, and the possibilities of realising a future strategic development.

SWOT analysis; wood industry; development

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