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Managing the enrichment of tourists’ expenditures in Croatia (CROSBI ID 509554)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Cerović, Zdenko ; Cerović-Milohnić, Ines Managing the enrichment of tourists’ expenditures in Croatia // Contemporary trends in tourism industry / Miladinoski, Sofronija (ur.). Ohrid: Faculty of Tourism and Hospitality Ohrid, 2005. str. 7-12-x

Podaci o odgovornosti

Cerović, Zdenko ; Cerović-Milohnić, Ines

engleski

Managing the enrichment of tourists’ expenditures in Croatia

Abstract The tourists’ expenditure is determined by the characteristics of tourists’ supply and demand. It is a well-known fact that the services of accommodation account for the largest part of the tourists’ expenses, while the tourists spend far less on other services. This pervades the data about the structure of the tourists’ expenditure, as pertaining to the system of supply of food and beverage services, recreational, and entertainment services as either the factor motivating the tourists to come to Croatia or as the content of the tourists’ expenditure in Croatia. The goal of this paper is to ascertain the possibilities for increasing the tourists’ expenditures, and to ascertain its significance as a possible motive for the tourists to come and visit the establishments and objects that operate in tourist destinations on the Croatian coast of the Adriatic. The model for our research is the level of the tourist expenditure in tourist destinations, with a special emphasis on the motivation of tourists to experience some particular sort of content and form of sport, recreational, entertainment, trade goods or autochthon Croatian gastronomic delights offered to them. The authors use correlation of rank to prove their hypothesis about strong interconnection between the tourists’ expenditures, the motivation of tourists to travel to a certain destination and the satisfaction of tourists with certain elements of the services offered to them by the tourist destination. This paper is divided into three parts. The first part delineates the structure of the expenditures of tourists in Croatia, with a special emphasis on the level and structure of said expenditures. The second part of this paper gives a more detailed explanation of the tourists’ motives to travel to a destination in Croatia. The facts and recommendations that should lead to an increase in the tourist’ spending are given at the end.

tourists’ spending; motivation for coming; offering more to tourists

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Podaci o prilogu

7-12-x.

2005.

objavljeno

Podaci o matičnoj publikaciji

Contemporary trends in tourism industry

Miladinoski, Sofronija

Ohrid: Faculty of Tourism and Hospitality Ohrid

Podaci o skupu

Contemporary trends in tourism industry

ostalo

26.05.2005-27.05.2005

Ohrid, Sjeverna Makedonija

Povezanost rada

Ekonomija