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SPORT TOURISM PROMOTION – SOME EXAMPLES FROM CROATIA (CROSBI ID 509678)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bartoluci, Mato, Omrčen, Darija SPORT TOURISM PROMOTION – SOME EXAMPLES FROM CROATIA // Science and profession &#8211 ; challenge for the future / Milanović, Dragan ; Prot, Franjo (ur.). Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu, 2005. str. 210-214-x

Podaci o odgovornosti

Bartoluci, Mato, Omrčen, Darija

engleski

SPORT TOURISM PROMOTION – SOME EXAMPLES FROM CROATIA

Sport tourism encompasses all aspects of sport-related visits to a certain tourist destination – from visiting a sporting event, to tourism-sport participation. The sport-specific offer in tourism may be considered either as independent of the rest of the tourism offer and promoted as such or it may be considered within the entire offer related to a particular destination. Examples of advertising materials described in this article show that tourism providers consider both varieties. The today’ s tourist catalogues, brochures, leaflets and other advertising material dedicate significant space to sport and recreation. The basic reasoning behind such conceptualisation both of the actual supply on the field and of the advertising material is to respond to the requirements of the modern man who seeks a healthy life style and the concept of well-being.

history; advertising; sport; recreation

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Podaci o prilogu

210-214-x.

2005.

objavljeno

Podaci o matičnoj publikaciji

Science and profession &#8211 ; challenge for the future

Milanović, Dragan ; Prot, Franjo

Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu

Podaci o skupu

4th International Scientific Conference on Kinesiology

predavanje

07.11.2005-07.11.2005

Opatija, Hrvatska

Povezanost rada

Ekonomija