SPORT TOURISM PROMOTION – SOME EXAMPLES FROM CROATIA (CROSBI ID 509678)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bartoluci, Mato, Omrčen, Darija
engleski
SPORT TOURISM PROMOTION – SOME EXAMPLES FROM CROATIA
Sport tourism encompasses all aspects of sport-related visits to a certain tourist destination – from visiting a sporting event, to tourism-sport participation. The sport-specific offer in tourism may be considered either as independent of the rest of the tourism offer and promoted as such or it may be considered within the entire offer related to a particular destination. Examples of advertising materials described in this article show that tourism providers consider both varieties. The today’ s tourist catalogues, brochures, leaflets and other advertising material dedicate significant space to sport and recreation. The basic reasoning behind such conceptualisation both of the actual supply on the field and of the advertising material is to respond to the requirements of the modern man who seeks a healthy life style and the concept of well-being.
history; advertising; sport; recreation
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Podaci o prilogu
210-214-x.
2005.
objavljeno
Podaci o matičnoj publikaciji
Science and profession – ; challenge for the future
Milanović, Dragan ; Prot, Franjo
Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu
Podaci o skupu
4th International Scientific Conference on Kinesiology
predavanje
07.11.2005-07.11.2005
Opatija, Hrvatska