engleski

Management and Application of Marketing Concepts in the Process of Tourism Globalisation

As the workd crosses over the ''millenium threshold'', futuristic predictions closely connected to the impacts of globalisation trends are becoming ever more popular.It is also evident that new solutions in the process of globalisation cannot be accepted without critical thinking and veryfying facts about real values. This is particulary valid for small countries as Croatia. The concept of marketing has here a crucial role.

process of globalisation; marketing concept in the Management and Application of Marketing Concepts in the Process of Globalisation

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