engleski

Integrated Destination Management

The objective of this paper is to show the approach of integrated quality destination management, necessary for the development and to represent the tourism destination product on the Kvarner Riviera, (County Primorsko-Goranska), Republic of Croatia. This includes identifying opportunities, selecting the best options available, and realizing the benefits of these decisions. We surveyed tourists, residents, tourist renters and tourism managements on various elements of the tourist offer on the Kvarner Riviera on: (1) the quality of area, resources and environment, (2) quality of content, (3) organization of tourists’ destination, (4) quality of information and level of security, and (5) quality of personnel. Responses were scored on a one to five scale, with five being the most positive. This paper reports the results of surveys that provide information about current perceptions and thus can be used to indicate where immediate attention should be focused. The results can then be used as a benchmark to assess progress.

tourist destination; destination management; qualitest; Kvarner Riviera

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