engleski

Management and Application of marketing Concepts in the Process of Tourism Globalisation

Globalisation sets new conditions on the tourist market. The changes on tourist market are faster then ever and new quality trends are appearing. The impact of globalisation on tourism should be viewed and embaced through the proccess of returning to "our roots". The approaching values of globalisation can be appropriately countered by the organized and profiled coordination of all aspects of the offer through the tourist destination.

Globalisation process; marketing concepts in the tourism globalisation

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