engleski

Thesis on Firm Life Cycle, Product Life Cycle and Retail Life Cycle

In this paper, the conceptions on firm life cycle, product life cycle and retail life cycle (institution and shop) have been analyzed. Conceptions based on biology have been compared as well. In retail forms specific qualities of particular approaches are described, connected with the efforts of a firm on that development, using price and other marketing instruments, but also the effects of other factors within retail strategy mixes.

life cycle; company (firm); product; retail form; retail institution; shop

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