engleski

The role of travel agencies and tour operators in the development of rural tourism in Istria County

Although a certain forms of selective tourism like health, weekend, excursion and gastronomic tourism in the rural region of Istria County appeared approximately contemporaneously as in the coastal zone, the rural tourism became a serious consideration subject only in the nineties of the 20th century. Rural tourism in the Istria is developing intensively, and different canals for sale and promotion are used, which do not give appropriate result. Development of this selective and nature close tourism has not come up to more significant uses of intermediaries in sales of rural tourist product. Elimination of offer limitations, enhancement of interconnection and more active participation of intermediaries would enable better results of rural tourism in Istria. This paper explores the role and the importance of travel agencies and tour operators in the rural tourism of Istria County. Authors in this paper explore and explain reasons of current weak interests of including travel agencies and tour operators in the sale and the promotion of selective form of tourism in rural areas of Istria County. Authors suggest measures for cooperation intensification between the offer and intermediaries, and including the travel agencies and tour operators in the promotion and sells of rural tourism.

rural tourism; promotion; sales; travel agencies; tour operators; marketing; Istria County

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