engleski

Urban Cultural Policies and Development of Creative Industries

Milena Dragićević-Šešić gave a lecture on 'Urban Cultural Policies and Development of Creative Industries', with the special emphasis on the case of Belgrade and its' creative industries. She outlined some historical facts about the creative sector in Belgrade and its' development. As considering the current cultural policy traits they are too routinized, sectorialized and concentrated on institutions, and in this way static. In this line, the tasks for the city public policies are: (re)defining city identity, based on: collective memories of people, cultural heritage (built and intangible), and on the vision of future. For this to be achieved a consensus among main political agents and public opinion makers has to be achieved. When looking at the CI sector in Belgrade, one has to note that small private firms (bookstores, galleries, etc.) and NGOs are oriented towards cultural/artistic market, and they want governmental assistance in approaching customers, resources and other organizations. They need more information, training in skills that are needed in transition from protectionist to open market system. Regarding work space, their perception of their own position is not realistic: they want more space at lower rates of subsidized loans or rents. This means that in reconstructing an old industrial site or constructing a new building for CI, huge assistance would be needed from local institutions and banks. To make such projects sustainable, CI people should be encouraged to widen their market and trained to operate under more competitive conditions.

urban development; cultural policies

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