School librarian - marketing specialist?! (CROSBI ID 526164)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Banek Zorica, Mihaela ; Špiranec, Sonja ; Lazić, Nikolaj
engleski
School librarian - marketing specialist?!
Although marketing was primarily oriented toward the business sector i.e. profit oriented, more and more non-profit organizations are coping with the problem of promoting their services. Some of these non-profit organizations are school libraries. Therefore, authors have researched the current situation in school libraries regarding their marketing services and skills. The main purpose was to established whether school librarians are aware of the importance of of marketing in school libraries and whether they are following any marketing strategies or applying any marketing skills to promote their libraries.
School library; Marketing
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Podaci o prilogu
249-257-x.
2007.
objavljeno
Podaci o matičnoj publikaciji
Marketing of Information Services
Papik, Richard. Simon, Ingeborg.
Prag: Charles University in Prague
Podaci o skupu
15th Bobcatsss 2007
predavanje
29.01.2007-31.01.2007
Prag, Češka Republika