engleski

Airline Marketing Factors

The paper addresses several marketing related notions associated with airline strategic planning and positioning. Beside the examining the distinctions between network operator and niche player, this paper treats the state of Croatia Airlines within reported AEA benchmarking valuing of the specific elements of airline business. It also notes certain aspects of the air market that influent pricing and demand elastics, such as the impact of low cost carriers and the practice of network hubbing.

airline marketing ; revenue management ; benchmarking ; pricing and demand elastics ; reservation/distribution system ; network hubbing

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