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Tourism in Functions of Sustainability and Survival of the Autochthonous Istrian Cattle

Tourism often uses culture, customs and traditions of some area as a part of tourist product. Many researchers have confirmed the fact that tourists want to participate in events associated with local culture and customs. Istria successfully presents the wealth of our cultural heritage through the tourism, but autochthonous Istrian cattle has not yet been sufficiently valued. The autochthonous Istrian cattle according to of FAO criteria are among the breed that threats the danger from the extinction. In the last few years there was an intention to preserve the autochthonous Istiran cattle through different subsidies given to the breeders. This paper explores the possibility of survival and valorisation of autochthonous Istrian cattle through tourist manifestations and other forms of tourist activities. The hypothesis is that including the autochthonous Istrian cattle in tourist activities will have a crucial role in preservation of the breed. The goal of this work is to determine the possibility and the wish of cattle owners to participate in tourist activities. This will help to their financial well-being and would also contribute to the preservation and the incensement of cattle number. The paper propose possible tourist activities in which Istrian cattle could participate for the enrichment of tourist offer, presentation of local culture and customs as well as additional income of family household in rural Istria.

Istrian cattle; Istria; tourism; cattle breeders

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