Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi !

On-line Channels and Direct Marketing Media (CROSBI ID 528454)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Dvorski, Stjepan ; Dobrinić, Damir ; Kovšca, Vladimir On-line Channels and Direct Marketing Media. 2007

Podaci o odgovornosti

Dvorski, Stjepan ; Dobrinić, Damir ; Kovšca, Vladimir

engleski

On-line Channels and Direct Marketing Media

The channels of the direct marketing provide the direct salesman with the possibility of choice of direct contact with the customer. The manufecturers have a wide range of possibilities regarding the choice of the channel for reaching their customers. In that sense, the companies sold their products mostly through the representatives, so we can talk about the channels of wholesale and the channels of retail. However, at the end of 20th century, we witnessed significant innovation in the segment of marketing mix. Thanks to the possibilities of new technology, the channels of sale are being radically innovated, so today we speak about several types. On-line marketing is becoming one of the most important channels of direct marketing, demanding special attention, which is the goal of this paper.

***

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

2007.

objavljeno

Podaci o matičnoj publikaciji

Podaci o skupu

4th CIRCLE Conference: Marketing Consumer Behaviour and Religious Tourism and Events

predavanje

12.04.2007-14.04.2007

Reggio Calabria, Italija

Povezanost rada

Ekonomija