engleski

Web Quality Model: An Application to Business Domain

Internet Economy allows businesses to move to the virtual market and establish their online presence on the Web. In order to strive, they have to keep their customers satisfied. Customer satisfaction depends on site usability, as only usable and good-quality sites can meet users’ expectations. This paper describes the Web quality model and describes the methodology used for quality evaluation in the domain of business. The model is applied to the quality evaluation of two business-oriented Web site. The paper presents the results.

internet economy; web usability; world wide web; web quality; quality model

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