Co-branding or alliance of brands (CROSBI ID 529905)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Vranešević, T. ; Mandić, M. ; Horvat, S
engleski
Co-branding or alliance of brands
This article defines the co-branding term and tries to identify the incentives for its usage among which it accents synergy expectations. This paper shows that companies merge so that they could accomplish goals that they could not do themselves. It defines the basic forms of co-branding and selects them by their importance.
Co- branding; Synergy; Segments; Brand image; Brand extension; Premium prices; Image
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
2007.
nije evidentirano
objavljeno
Podaci o matičnoj publikaciji
CIRCLE, 4th International Conference For Consumer Behavior and Retailing Research, Hosted by: University of Calabria, Department of Scienze Aziendali, Calabria, Italy and Leeds Metropolitan University, Leslie Silver International Faculty, UK, 2007-zbornik u izradi
Podaci o skupu
CIRCLE, 4th International Conference For Consumer Behavior and Retailing Research, Hosted by: University of Calabria, Department of Scienze Aziendali, Calabria, Italy and Leeds Metropolitan University, Leslie Silver International Faculty, UK, 2007
predavanje
12.04.2007-12.04.2007
Reggio Calabria, Italija