engleski

Value Chains, vertical marketing and Development Countries

In this paper, the author starts from value chains and development levels of logistics. Special emphasis has been put on the importance of international value chains. In present-day conditions of further development of concentration, and of advanced processes of internationalization and globalization of business, new forms of cooperation are being developed in the sense of vertical marketing. In such market competition, the developing countries, of course, lose the race with highly developed countries. In order to survive in such conditions, developing countries must employ all their potentials and prepare their companies for cooperation in international value chains.

value chain; business logistics; vertical marketing; globalization; developing

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