engleski

Personal Values Underlying the Student's Perceptions of Business World

The main purpose of this paper is to discuss the influence which prevailed circumstances in the political economy of Croatia in 1980s and 1990s have on personal values and the value system of nowadays young people. The research data were obtained from a survey among undergraduate students in June 2006. The results indicate that the value system has started to change. For students themselves, the most important values are fairness, continuous improvement, responsibility, competence and hard work. They assume these values are also appreciated by other people in the business setting. However, there is a gap between the values that students find to be the most important to them and the values that they perceive to drive the behavior of other people in the business world. Namely, while students find out that the values such as fairness and honesty are the values of high priority level in their own case, they believe that other people place on the top level only the values that ensure business efficiency and effectiveness. This is just opposite to the value system prevailed in the 1980s and 1990s.

values; political economy; Croatia; risk-taking behavior

nije evidentirano