engleski

Review on International Congress Marketing in knowledge society and contemporary business reality

The main purpose of the Congress was to promote knowledge on marketing amongst scholars by disseminating new research findings and by encouraging the evolution of new research topics. The general conclusion of the Congress is that marketing science in Croatia evidences important quantitative and qualitative development with the increased interest of younger scientists to research and contribute the field. High quality work with students proved to result in very professional and applicable student research papers and projects and gave support to the idea of directing more professional energy in that direction. It was also concluded that many scientific projects under the patronage of Ministry of science, education and sport focus on marketing problems, which indicates further progress of marketing science. The Congress reminded of the need for tighter cooperation among academic and market subjects in resolving business problems and establishing theoretical models. The need and the opportunity to publish books covering syllabusof undergraduate and graduate marketing programmes was also discussed and acknowledged. Finally, XXth CROMAR Congress proved to be a great opportunity for an open discussion on the latest theories and practices as well as a meeting place for scientists and practitioners from the Region.

Marketing ; knowledge society ; business reality

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