engleski

Management ergolect as a separate language variety

Management is one of those social groups which are in position to create and maintain their social image through verbal means. Verbal communication in management is to a great extent employed to attain this goal and the function of management ergolect (ME) is expected to be predominantly social. Research, based on a computational analysis of two text corpora totaling 150 000 running words, has shown that ME possesses a recognizable identity of its own with two prominent tendencies, both of which confirm the thesis of the prevailingly social function of ME: on the lexical level this is manifested through the choice and use of key words and concepts and on the stylistic level in the metaphor generating network of ME. By building its own semiotic system and using it to communicate the principles of the social group and its culturological and civilisational values, ME goes beyond the limits of a business transaction and exists as a separate linguistic, rhetorical and social entity.

Management ergolect ; text corpus ; computational text analysis ; lexical structure ; metaphor ; positive self-identification

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