engleski

The Social Identity of Management Ergolect

Management, a group of considerable social influence, is in the privileged position to create through verbal means a defined public image. It is, therefore, reasonable to expect managerial language to be used largely for sociorhetoric purposes. So far English in international management has been investigated unsystematically, generally as a part of Business English. Thishas meant highlighting its transactional dimension and neglecting its social identity. Using computational analysis of a text corpus, this paper describes and analyses selected lexical, discourse and stylistic elements of English in international management, essential for the public identification of management and the manager.

management ergolect; sociorhetoric communicative purpose; lexical; discoursal and stylistic elements

Impact factor časopisa "English for Specific Purposes" iznosi 2006: 0.317. (Journal Citation Reports 2007, published by Thomson Scientific.