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Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms (CROSBI ID 471579)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Kaštelan Mrak, Marija Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms // Marketing Resource Development Strategies for South East Europe. Book of Abstracts / Grbac, Bruno ; Martin, James (ur.). Rijeka: Društvo za marketing Rijeka, 1998. str. 1-15-x

Podaci o odgovornosti

Kaštelan Mrak, Marija

engleski

Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms

The study aims at identifying issues that differentiate the market performance of successful enterprises. The present standing and marketing possibilities of the Croatian manufacturing sector are examined through macroeconomic indicators and through a study of individual behavioural patterns of manufacturing enterprises. For this purpose data on specific management practices was collected in a comprehensive questionnaire run during the late spring of 1998. The analysis indicated that firms with above average investment activity, especially those aware of the importance of technological factors, were prone to achieve superior market and financial performance.

technology; marketing capabilities; croatian manufacturing firms

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Podaci o prilogu

1-15-x.

1998.

objavljeno

Podaci o matičnoj publikaciji

Marketing Resource Development Strategies for South East Europe. Book of Abstracts

Grbac, Bruno ; Martin, James

Rijeka: Društvo za marketing Rijeka

Podaci o skupu

International Symposium on Marketing Resource Development Strategies for South East Europe

predavanje

04.06.1998-05.06.1998

Rijeka, Hrvatska

Povezanost rada

Ekonomija