engleski

Public relations’ influence on Croatian media: Is there a difference between the opinions of journalists and public relations professionals.

The aim of this paper was to analyze the relationship between Croatian journalists and public relations professionals. For that purpose, the authors conducted a survey including both groups, and compared the results of the two. The objactive was to compare the opinions of the two groups on the influence of public relations on the media.

public relations; media; influence

nije evidentirano