izvor podataka: crosbi
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Public relations metrics: Research and evaluation (CROSBI ID 35864)
Prilog u knjizi | izvorni znanstveni rad
van Ruler, B ; Tkalac Verčič, Ana ; Verčič, Dejan
Public relations metrics: Research and evaluation // Public relations metrics, measurement and evaluation, an overview / van Ruler, B Tkalac Verčič, Ana ; Verčič, Dejan (ur.). Mahwah (NJ): Lawrence Erlbaum Associates Publishers, 2008. str. 7-33
Podaci o odgovornosti
van Ruler, B ; Tkalac Verčič, Ana ; Verčič, Dejan
engleski
Public relations metrics: Research and evaluation
The book presents the latest acchievements concerning public relations metrics and evaluation. The book combines methodologies and ideas that are aplicable in different contexts and worldwide theoretical and practical analysis.
Public relations, matrics, evaluation
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Podaci o prilogu
7-33.
objavljeno
Podaci o knjizi
Public relations metrics, measurement and evaluation, an overview
van Ruler, B Tkalac Verčič, Ana ; Verčič, Dejan
Mahwah (NJ): Lawrence Erlbaum Associates Publishers
2008.
978-0805862737
Povezanost rada
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