engleski

Correlation of management and the competitive tourist product

Tourism has the characteristics of a global process, but it is at the same time, a national strategic product of Croatia. In accordance with the World Economic Forum research, the competitiveness of Croatian tourism is enviable. With each year, the increase in physical turnover is becoming more and more evident, which, however, is not followed by the level of financial results achieved by a significant part of hotel companies. An identical situation is present in one of the leading destinations in Croatia, the Primorsko-goranska County. From the aspect of average daily spending of tourists, it is evident that the same is too modest and that in accordance with the analysis of opinions on the tourist offer, it is an inadequate equivalent of “ tourist product’ s value for money” . Therefore, in view of the increase of overall financial results, primarily on the basis of increasing tourist spending, it is evident that the tourist product itself has to be recognizable, more inventive. The hotel management itself should also play a more active role and have a more creative approach in identifying this product.

tourism; competitiveness; tourst product; management; creativity

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