Correlation of management and the competitive tourist product (CROSBI ID 536395)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Kutnjak, Goran, Rupčić, Nataša, Perković, Danijela
hrvatski
Correlation of management and the competitive tourist product
Tourism has the characteristics of a global process, but it is at the same time, a national strategic product of Croatia. In accordance with the World Economic Forum research, the competitiveness of Croatian tourism is enviable. With each year, the increase in physical turnover is becoming more and more evident, which, however, is not followed by the level of financial results achieved by a significant part of hotel companies. An identical situation is present in one of the leading destinations in Croatia, the Primorsko-goranska County. From the aspect of average daily spending of tourists, it is evident that the same is too modest and that in accordance with the analysis of opinions on the tourist offer, it is an inadequate equivalent of “ tourist product’ s value for money” . Therefore, in view of the increase of overall financial results, primarily on the basis of increasing tourist spending, it is evident that the tourist product itself has to be recognizable, more inventive. The hotel management itself should also play a more active role and have a more creative approach in identifying this product.
tourism; competitiveness; tourst product; management; creativity
nije evidentirano
engleski
Correlation of management and the competitive tourist product
nije evidentirano
tourism; competitiveness; tourst product; management; creativity
nije evidentirano
Podaci o prilogu
2008.
objavljeno
Podaci o matičnoj publikaciji
Novi trendovi u turističkom i hotelskom menadžmentu
Ivanović, Zoran
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
978-953-6198-63-4
Podaci o skupu
19. bienalni međunarodni kongres "Turizam i hotelska industrija 2008"
predavanje
07.05.2008-09.05.2008
Opatija, Hrvatska