Creating Desires: The Effects of Television Toy Advertising on Children (CROSBI ID 536705)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Citković, Sandra
engleski
Creating Desires: The Effects of Television Toy Advertising on Children
Every day children are exposed to a wide range of toy commercials on television. Toys are presented in a way that makes them look very attractive and great fun to play with. Many studies have found that it is not until 8 years of age that children begin to understand the selling purpose of a commercial. However, cognitive development does not necessarily protect children against the effects advertising has on them. In order to explore the influence of toy commercials on older children, this paper is concerned with the students aged 8-10 and aims to examine how receptive they are to the commercial messages of toy advertisers.
television; children; toy advertising; commercials; critical thinking
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Podaci o prilogu
2008.
objavljeno
Podaci o matičnoj publikaciji
Child and Teen Consumption 2008: the 3rd international conference on multidisciplinary perspectives on child and teen consumption
Norwegian Centre for Child Research
Podaci o skupu
Child and Teen Consumption 2008: the 3rd international conference on multidisciplinary perspectives on child and teen consumption
predavanje
24.04.2008-25.04.2008
Trondheim, Norveška