engleski

Modalities of networked partnerships in designing a tourism product

In defining products in tourism, the total (integrated) product concept is applied that considers a product to be a set of tangible and intangible attributes (material and immaterial) capable of meeting a certain consumer need. It follows that, in order to define a tourism product as a total product, it is necessary to establish a balanced and functional relationship between various direct and indirect components of the offering. Faced with fierce competition, many economic entities join with suppliers and distributors to create a superior value-supply network for consumers. The most efficient modalities of designing a tourism product that take into consideration the likely horizontal and vertical relationships between interested economic entities are the formation of various, possible types of networked partnerships, ranging from strategic networks, network alliances, to alliances of networks, all of which are aimed at fostering the conceptual evolution of and adaptation to the rising paradigm of the network economy, a paradigm that needs to become a part of the tourism industry, as well.

competitive advantage; networked partnership; tourism product; value chain

nije evidentirano