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Situational Theory (CROSBI ID 36195)
Prilog u knjizi | ostalo
Tkalac, Verčič, Ana
Situational Theory // The Blackwell international encyclopedia of communication / Donsbach, Wolfgang (ur.).: Wiley-Blackwell, 2008. str. 15-25
Podaci o odgovornosti
Tkalac, Verčič, Ana
engleski
Situational Theory
The chapter presents the historical development of the Situational Theory, its key authors, today's status and reasons why this theory is concidered as one of the most important theories in public relations
Situational theory, public relations
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Podaci o prilogu
15-25.
objavljeno
Podaci o knjizi
The Blackwell international encyclopedia of communication
Donsbach, Wolfgang
Wiley-Blackwell
2008.
1405131993
Povezanost rada
Povezane osobe
Povezane ustanove