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MANAGAMENT IN MARKETING POSITIONING OF HOTEL OFFER IN ISTRIA (CROSBI ID 538581)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Pavia, Nadia ; Berc Radišić, Branka ; Ivanović, Saša MANAGAMENT IN MARKETING POSITIONING OF HOTEL OFFER IN ISTRIA // 27th International Conference on Organizational Science Development “ Knowladge for Sustainable Development”. Maribor: Fakulteta za organizacijske vede Univerze v Mariboru, 2008

Podaci o odgovornosti

Pavia, Nadia ; Berc Radišić, Branka ; Ivanović, Saša

engleski

MANAGAMENT IN MARKETING POSITIONING OF HOTEL OFFER IN ISTRIA

Istria has extraordinary conditions for the development of hotel industry. Demand for the hotel offer is in changes constantly. In order to meet the growing and various demands, one must come up with a more qualitative and diverse offer. Hotel management in Istria is very well aware of that. They have chosen the new developmental and organizational tourism and hotel model which will ensure a more qualitative and attractive offer and better marketing organization for its promotion on the market. This objective can be achieved with the help of integral development strategy and with involving all subjects in hotel management

hotel industry; hotel offer; accommodation capacities

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Podaci o prilogu

2008.

objavljeno

Podaci o matičnoj publikaciji

27th International Conference on Organizational Science Development “ Knowladge for Sustainable Development”

Maribor: Fakulteta za organizacijske vede Univerze v Mariboru

978-961-232-212-0

Podaci o skupu

27th International Conference on Organizational Science Development “ Knowladge for Sustainable Development” ,

predavanje

19.03.2008-21.03.2008

Portorož, Slovenija

Povezanost rada

Ekonomija