Marketing Role in Creation of Hotel Product Offer (CROSBI ID 538583)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Berc Radišić, Branka ; Pavia, Nadia
engleski
Marketing Role in Creation of Hotel Product Offer
The hotelier can be successful if he is an expert in reading the market. His knowledge is the basis for creation of his product and defining marketing strategy of its promotion and sale. Overcoming of possible difficulties in sale of hotel product could be mastered by constant communication with the market, permanent innovations of the product and the adequate use of marketing activities.
tourist market; creation; hotel product; marketing management
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Podaci o prilogu
261-265.
2008.
objavljeno
Podaci o matičnoj publikaciji
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
978-953-6198-63-4
Podaci o skupu
Biennial International Congress Tourism & Hospitality Industry 2008 : New Trends in Tourism and Hospitality Management (19 ; 2008)
predavanje
07.05.2008-09.05.2008
Opatija, Hrvatska