engleski

FACTORS WHICH INFLUENCE THE SUCCESS OF SMALL HOSPITALITY ENTERPRISES

This paper explores the factors which influence the increase of the success of small hospitality enterprises based on extensive research based on interviews with 115 managers of these enterprises in the Kvarner Riviera region. The aim of this research is to identify the manners and possibilities of increasing business success in consistence with the needs of modern market. The research comprises the quality grades of business success of small hospitality enterprises, as well as the factors which influence the business of small hospitality subjects. Results of the research point to the fact that the management is not the only factor which influences the success since the important factors, which influence the business, exist on a mezzo (local community) and macro (state) level. Proposals of measures and actions which can improve the small hospitality enterprises business’ success with the purpose of increasing competitiveness are stated in the closing section of the paper. The research had shown that the only possible solution is the partnership which should be ensured at all management levels, as the basis for competitiveness of both small hospitality enterprises and the tourism destination itself.

small hospitality enterprises; management; success; partnership

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