Strategic Factors and SWOT Analysis: Which is the Best Way to Congruity? (CROSBI ID 538984)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Gonan Božac, Marli ; Grgorinić, Sabina
engleski
Strategic Factors and SWOT Analysis: Which is the Best Way to Congruity?
The paper deals with the relationship between the methods of environmental analysis and the SWOT analysis. Basic hypothesis is that the methods of environmental analysis represent an input into the SWOT analysis or better to say that a conducted environmental analysis of high quality will result in a high quality SWOT analysis. The paper presents practical strategic tools which connect approaches and methods of environmental analysis and SWOT, simplifying in this way the deduction of strategic factors of an organization.
environmental analysis; SWOT analysis; strategic factors; approaches to organisation analysis
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Podaci o prilogu
170-170.
2008.
objavljeno
Podaci o matičnoj publikaciji
Rajkovič, Vladislav i dr.
Kranj: Moderna organizacija
978-961-232-212-0
Podaci o skupu
27th International Conference on Organizational Science Development, Knowledge for Sustainable Development
predavanje
19.03.2008-21.03.2008
Portorož, Slovenija