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Albergo Diffuso Hotels – A Solution to Sustainable Development of Tourism

In Croatia “ albergo diffuso” are still unknown in our field of practice and the theory of their growth within selective tourism is at its beginnings. The aim of this study is to present a new type of accommodation and to additionally make maximum use of destinations’ cultural and historical inheritance. The paper offers to visitors a model of accommodation through which they will be able to have a representative image of the authentic way of living of residents. Albergo diffuso are based on basic advantages, because of which this accommodation is specific, with the aim of developing a destination’ s sustainable tourism. This model is already present and practiced in Italy, where it is currently obtaining its first market results. It needs to be said that at its start it has subventions as a type of accommodation different from typical mass tourism hotels. The purpose of this paper is to answer the following dilemmas: How risky is the investment into the introduction of “ albergo diffuso” ? How will this model of accommodation influence the development of rural areas? In what way can albergo diffuso compete with standard hotels? What is the proportion of quality to prices in such a hotel? The research will be carried out through methods of interview, survey and case study.

albergo diffuso; sustainable tourism development; rural area; selective tourism

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