engleski

Effectiveness and profitability in the context of mass media industries

In this paper system analysis of media market in the context of strong development of media industry is being conducted, on all levels of local, national, regional and global media communication. Authors conduct synchrony and diachrony analysis of profitability of media subjects ( economic value in business of media institutions) and also communication aspects of the media (analysis of information and communication contents) in the context of preserving of informational, cultural, political and social role of media communication in the terms of global media industry. Research has shown that the economic, communication and social aspects of media and media industry are linked. Media profitability and the social role of media is in the constant “ social conflict” between economic profitability and social role of the media.

media; communication; media profitability

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