engleski

Visual communication in function of intercultural communication

In this paper, visual communication is analised, in synchrony and diachrony mode, in function of developmental intercultural communication on all levels of local, national, regional, european and global communication. Visual communication is systematically and paradigmatically observed as a form of strategic cooperative and intercultural interaction which includes two contradict communication effects, and those are the process of convergence of different visual cultures (conjuction) and the process of alienation of visual cultures (disjunction). Visual communication is observed as a communication process of preservation of cultural, economical and political identity, interest and power of intercultural communicational global society.

visual communication; media; intercultural communication; media convergence; media digitalization; communication science

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