engleski

Communicative and persuasive role of the event and spectacle in the city promotion as a tourist brand

The article analyzes and researches communicative and persuasive social and business dimensions of the event and spectacle in the process of the transfer and interpretation of city´s events with the purpose of the city promotion as a tourist brand. The main aim of this article is to research and analyze new communicative and persuasive cognitions of the theoretical attainment, which can be used in the proceeding of holistic interpretative analysis in the city promotion strategy as a tourist brand on all levels of tourist communication.

communication; persuasion; promotion; brand; city; tourism

nije evidentirano