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Public Relations Metrics-Research and Evaluation (CROSBI ID 5644)
Urednička knjiga | monografija (znanstvena)
Public Relations Metrics-Research and Evaluation / Van Ruler, B. ; Tkalac Verčič, A. ; Verčič, D. (ur.)
New York (NY): Routledge, 2008
Podaci o odgovornosti
Van Ruler, B. ; Tkalac Verčič, A. ; Verčič, D.
engleski
Public Relations Metrics-Research and Evaluation
The book addresses thinking about public relations, rather than the process of conducting research. It discusses the issue of metrics in public relations from a theoretical angle-its epistemology and conceptualization-as well as exploring questions of definitions and measurement tools, and it provides simple examples of research projects.
Public relations; metrics; evaluation
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Podaci o izdanju
New York (NY): Routledge
2008.
0-8058-6273-0
328
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