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Public Relations Metrics-Research and Evaluation (CROSBI ID 5644)

Urednička knjiga | monografija (znanstvena)

Public Relations Metrics-Research and Evaluation / Van Ruler, B. ; Tkalac Verčič, A. ; Verčič, D. (ur.) New York (NY): Routledge, 2008

Podaci o odgovornosti

Van Ruler, B. ; Tkalac Verčič, A. ; Verčič, D.

engleski

Public Relations Metrics-Research and Evaluation

The book addresses thinking about public relations, rather than the process of conducting research. It discusses the issue of metrics in public relations from a theoretical angle-its epistemology and conceptualization-as well as exploring questions of definitions and measurement tools, and it provides simple examples of research projects.

Public relations; metrics; evaluation

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Podaci o izdanju

New York (NY): Routledge

2008.

0-8058-6273-0

328

objavljeno

Povezanost rada

Ekonomija