hrvatski

Antistres programi na internetu : činjenice i marketing

Pojačanu eksponiranost koju je počeo uživati vrlo realan problem stresa, posebice onog na radnom mjestu kao posljedica specifičnosti zahtjeva na pojedinca u modernom kompetitivnom okruženju, popratio je jednako eksplozivan porast cijelog spektra programa koji tvrde da na učinkovit način mogu osposobiti pojedinca da se s njime nosi, ili ga čak u potpunosti otkloni. Savjeti koje takvi programi uključuju variraju od onih baziranih na osnovnom poznavanju načela rada ljudskog organizma do metoda osnovanih gotovo isključivo na anegdotalnim dokazima ili iskustvima manje ili više kvalificiranih autora. Budući da je Internet medij kome prosječan čovjek najčešće pribjegava za brzo dobivanje savjeta koji bi inače zahtijevao dulje proučavanje i određene investicije, na samom Internetu pojavilo se obilje Internet stranica vezanih uz temu stresa kao odgovor na spomenutu potražnju. Ovaj rad analizira određen spektar popularnijih Internet stranica koje se bave temom kontrole i nadvladavanja stresa kako bi pronašao zakonitosti u sugeriranim metodama i usporedio ih s bazičnim pristupom koji sugerira medicinska profesija. --------------------------- Increased exposure enjoyed by the very real problem of stress, particularly workplace stress as a result of specific demands on the individual in modern competitive environment, has been matched by an equally explosive increase of an entire spectrum of programs claiming that they can effectively enable the individual to cope with that stress, or even eliminate it entirely. Advice supplied by such programs vary from those based on general knowledge of the principles according to which human body functions to methods based almost exclusively on anecdotal evidence or experiences of more or less qualified authors. Given that the Internet is the medium an average person is most likely to turn to for quick access to information that would otherwise require lengthy study and certain investments, there has been a substantial increase of web pages dealing with stress as an answer to said demand. This paper analyzes a certain spectrum of more popular web pages dealing with the subject of stress control and elimination in order to determine patterns in suggested methods and compare them to basic approach recommended by medical professionals.

antistres programi; internet; činjenice i marketing

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