engleski

E-commerce solution as a support to business activities of the large hotels in Croatia: a survey

Nowadays, the integration of a global economy, in which each subject is interconnected with others and competes on international markets, is significantly supported by development of e-commerce. Global competition results in more transparent offerings and prices. These are often presented/supported by different e-commerce solutions in various business areas and in tourism in particular. Tourists in the role of customers, to a greater extent, register their preferences through hotels’ websites, make online reservations and, if it is possible, pay for the accommodation immediately. The mentioned activities/functionalities additionally indicate higher quality level of hotel services and create new business opportunities thus resulting in better hotel turnover as a whole. The objective of our research is to examine and measure the provision and benefits of the e-commerce solutions of the large hotels in Croatia, which are usually a part of the larger hotel chains.

electronic commerce ; e-commerce ; large hotels ; Croatia ; maturity model ; e-commerce trends ; e-commerce provision

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