engleski

Competitive Advantages of small Hotels : Qualitative Approach towards Tourist Destination Improvement

This paper explores competitive advantages of small hotels and it is based on the vast interviews with managers of small hotels in Croatia. Aim of the research is recognized in the effort of grading the present state of small hotels’ positioning using the qualitative approach of the tourist destination improvement. Qualitative indicators as the applicative basis of the paper have been gathered using the following tools: SWOT matrix and Diamond of competitiveness. Results point to the need of constant investing in extra efforts in order to obtain a more quality offer of greater value which would ensure extra opportunities for creation of new market position of this important market segment.

small hotels; competitive advantages; tourist destination

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