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izvor podataka: crosbi

Public relations management in sport and tourism (CROSBI ID 543522)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Milohnić, Ines ; Cerović, Zdenko Public relations management in sport and tourism // 5th International Scientific Conference on Kinesiology "Kinesiology research trends and applications" : proceedings book / Milanović, Dragan ; Prot, Franjo (ur.). Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu, 2008. str. 365-368

Podaci o odgovornosti

Milohnić, Ines ; Cerović, Zdenko

engleski

Public relations management in sport and tourism

This work explores co-dependency of PR and competitive advantage based on numerous interviews with 60 managers of small hotels with sports facilities in Croatia. Aim of this research is to recognize the connection and relations between the implementation of PR in tourism and sports on one hand, and competitive advantages on the other hand, which gives the opportunity of adapting to changes and needs of modern market. Using a descriptive statistical data analysis, paper proofs the theory of a strong connection between PR and competitive advantages, and especially the creativity, strong strategy and market promotion, and offer variety. The research has shown that the management of PR adds to the mastering of processes of creating specifi c strategies and shaping business politics to improve the competitive advantages in business objects in the market conditions.

small hotels; sports facilities; competitive advantages; creativity; strong strategy

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Podaci o prilogu

365-368.

2008.

objavljeno

Podaci o matičnoj publikaciji

5th International Scientific Conference on Kinesiology "Kinesiology research trends and applications" : proceedings book

Milanović, Dragan ; Prot, Franjo

Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu

978-953-6378-80-7

Podaci o skupu

International Scientific Conference on Kinesiology (5 ; 2008)

predavanje

10.09.2008-14.09.2008

Zagreb, Hrvatska

Povezanost rada

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