Public relations management in sport and tourism (CROSBI ID 543522)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Milohnić, Ines ; Cerović, Zdenko
engleski
Public relations management in sport and tourism
This work explores co-dependency of PR and competitive advantage based on numerous interviews with 60 managers of small hotels with sports facilities in Croatia. Aim of this research is to recognize the connection and relations between the implementation of PR in tourism and sports on one hand, and competitive advantages on the other hand, which gives the opportunity of adapting to changes and needs of modern market. Using a descriptive statistical data analysis, paper proofs the theory of a strong connection between PR and competitive advantages, and especially the creativity, strong strategy and market promotion, and offer variety. The research has shown that the management of PR adds to the mastering of processes of creating specifi c strategies and shaping business politics to improve the competitive advantages in business objects in the market conditions.
small hotels; sports facilities; competitive advantages; creativity; strong strategy
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Podaci o prilogu
365-368.
2008.
objavljeno
Podaci o matičnoj publikaciji
5th International Scientific Conference on Kinesiology "Kinesiology research trends and applications" : proceedings book
Milanović, Dragan ; Prot, Franjo
Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu
978-953-6378-80-7
Podaci o skupu
International Scientific Conference on Kinesiology (5 ; 2008)
predavanje
10.09.2008-14.09.2008
Zagreb, Hrvatska