engleski

Satisfiers and dissatisfiers in congress tourism - The case of Dubrovnik

The aim of this paper is to investigate satisfiers and dissatisfiers in congress tourism using the case of Dubrovnik. The authors apply an impact-asymmetry analysis (IAA) to categorize nine destination attributes according to their potentials to generate tourist satisfaction and dissatisfaction, as well as their range of impact on the tourist‘ s overall satisfaction. The results of this study provide insightful information for destination marketers who wish to increase tourist satisfaction in the segment of congress tourism.

congress tourism; tourist satisfaction; impact asymmetry analysis; Dubrovnik

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